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10 myths about flash frozen foods

01 March 2023

If someone says "flash frozen product," does it make you think of a bland, unhealthy, expensive food filled with preservatives?

Frozen foods in grocery store aisles are often highly processed and low in nutrients. It's no wonder that flash frozen goods are associated with lower quality.However, it is possible to enjoy the benefits of freezing with raw, unprocessed foods (such as meats, poultry, fish, and seafood).

Let's demystify these myths together and change the bad reputation of flash frozen products so that you can make the most of your freezer.

Myth #1: Flash freezing and freezing are the same thing

Although used interchangeably in common language, "flash freezing" and "freezing" are two distinct terms.

Flash freezing is a complex industrial technique that rapidly cools products by exposing them to very low temperatures of up to -50°C. This technique transforms the water in the foods into ice very quickly.

On the other hand, freezing is a slow process that keeps frozen foods at low temperatures before consumption. It cools the foods less rapidly and at a less cold temperature than flash freezing.

Myth #2: Flash frozen foods are filled with preservatives

It's not necessarily true that flash frozen foods are filled with preservatives. Frozen foods may contain preservatives, but it depends on the type of food and the producer.

In our case, our producers use natural preservation techniques, such as rapid freezing, which do not involve the use of preservatives.

It's essential to read the labels of frozen foods and understand the ingredients used. Avoid preservatives and choose foods that have been prepared using natural preservation methods.

Myth #3: Flash frozen foods are always expensive

According to a myth, frozen products are more expensive than fresh products. However, that's not always the case. Flash frozen products are collected and processed at the most opportune times and during the most suitable season. In fact, flash frozen foods can be an economical and quick way to eat healthy foods without spending large amounts on out-of-season products.

Myth #4: Flash frozen products are less flavorful than fresh products

Flash frozen products can be just as flavorful as fresh products. Rapid freezing techniques preserve the flavor of the foods. Additionally, foods such as fruits and vegetables are often picked at their peak freshness and flash frozen within hours. This means they don't have time to lose that freshness and can retain it until they reach the shelves.

Myth #5: Flash freezing destroys the texture of foods

Our desire to offer quality products to our customers led us to choose individual flash freezing methods, a technique recommended by flash freezing experts. Our foods are individually stored in large freezing chambers that cool the foods much more quickly than a typical home freezer. This flash freezing method maintains the texture and taste of the foods, as well as their nutritional value, and prevents them from becoming mushy when cooked.

Myth #6: Flash frozen foods are less nutritious and healthy than fresh products

At one time, this myth was partially true. Previously, the quality of frozen foods in stores might have seemed questionable, but processes have greatly improved since then. Unfortunately, this myth has persisted in people's minds.

Most individuals presume that fresh products are always better and that flash frozen products are only for convenience. However, flash freezing foods preserves the vitamins and minerals that would otherwise be lost if stored at room temperature or in the refrigerator.

Several studies compare the nutrient content of fresh and flash frozen foods. The results of these studies demonstrate that there is no significant difference in vitamin content between fresh and flash frozen products on the day of purchase. After five days in the refrigerator, fresh products contain fewer vitamins and nutrients than other flash frozen products.

Additionally, fresh fruits and vegetables are often harvested before they are fully ripe, then packaged, shipped, and stored. It can take several days, or even over a week, from harvest to your plate. During this time, nutrients are lost. In fact, fresh foods generally lose most of their nutrients, especially vitamins and minerals, within three days of being picked. Flash frozen foods, on the other hand, are harvested at their peak maturity and instantly frozen within a few hours.

Choosing flash frozen foods is not a bad option for health! You might even get a product that's even richer in nutrients. Flash frozen foods are ideal for saving money and enjoying your favorite products in and out of season.

Myth #7: Flash frozen products have the same expiration date as fresh products

The shelf life of flash frozen products is generally longer than that of fresh products because freezing slows the growth of bacteria and other microorganisms that cause food spoilage.

Flash frozen products have an expiration date, just like fresh products. Although the expiration date of flash frozen products is longer than that of fresh products, it depends on the type of product and storage conditions.

Our flash freezing and vacuum packaging techniques allow us to keep most of our frozen products for over 16 months. Here's our more comprehensive guide that indicates the storage time for different categories of our products.

Myth #8: All flash frozen products are processed

Although some frozen products are processed, like frozen pizzas or ready-made meals, there are many non-processed flash frozen foods such as meats, fish, fruits, and vegetables.

Over the years, consumers have become increasingly demanding about food. Producers have worked to provide minimally processed foods.

For our part, we don't offer any processed products on our online store. Additionally, all our products are hormone-free and antibiotic-free.

Myth #9: All flash frozen products are high in sodium

Sodium is naturally present in foods, but it can also be used as a preservative. This means that a large amount of sodium is added to processed foods.

However, since flash freezing itself is a preservation method, the addition of sodium is not always necessary to extend the shelf life of flash frozen foods. In fact, flash frozen products often do not contain added sodium, making them a healthier alternative.

On our part, no added sodium is present in our products. The flash freezing methods used are natural and do not require the addition of preservatives.

Myth #10: Any freezer burn on flash frozen foods means that the foods cannot be consumed and must be thrown away

Freezer burn occurs when flash frozen foods come into contact with air. This often happens when products have been poorly packaged. If you see freezer burn on your foods, it does not mean they are unfit for consumption or that they have lost their flavor, and you must throw them away. The food is entirely suitable for consumption. You need to cut or scrape off the affected part of the food.

Prevention is still the best practice. Make sure to package your foods properly if you do it yourself and limit back-and-forth movement in the freezer.

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